Video Credit: Inspirit and Snap, Inc.
In the ever-evolving landscape of education, staying ahead of the curve is essential. Inspirit, a seed-stage EdTech startup based in Atlanta, is at the forefront of revolutionizing education through its Innovative Learning Hub, a digital platform offering a one-stop-shop of immersive XR STEM learning content designed for middle- and high-school students nationwide.
THE CHALLENGE
Inspirit's vision has always been clear – to transform education by integrating virtual and augmented reality technologies into cross-platform, accessible immersive learning experiences for students. Sierra Ventures introduced Inspirit to MAG PR in 2023 with the collective launch goals to:
Generate brand recognition
Elevate market credibility
Drive top-of-funnel awareness
MAG PR customized a targeted PR program, including a formal press launch, followed by thought leadership-focused media pitching and a joint case study announcement with Snap, Inc.
THE SOLUTION
Inspirit’s Launch: A Vision Realized
Inspirit burst onto the educational scene with a clear vision: to redefine classroom learning through immersive XR technology. Their launch was more than just an introduction; it was a statement. MAG PR led an embargo-first press launch and secured notable coverage out of the gate in relevant outlets like AR Post, EdTech Review, Pulse 2.0, Immersive Learning News, and listed as the “App of the Week” by The Learning Counsel.
Inspirit Unveiled: Founder-Driven Thought Leadership
Immediately following the launch, MAG PR drove proactive media campaigns with built-in content support that resulted in key thought leadership pieces published in notable outlets like Today’s Modern Educator, Bizwomen, Authority Magazine and Hypepotamus.
Collaboration with Snap: Elevating Credibility & Awareness
Inspirit then worked to develop a joint case study in collaboration with Snap. MAG PR played a crucial role in sustaining the startup’s momentum by working closely with Snap’s communications team to collectively execute a media relations strategy tied to the use case announcement.
From the embargoed release plan to a Satellite Media Tour, the campaign resulted in key features across TechCrunch, Mashable, Adweek, Game is Hard, AR Insider, Metaverse Insider, numerous broadcast channels across the U.S., and more.
Interested in working with MAG PR? Contact us today to schedule a no-pressure 30-minute consultation!