The quantum computing market is still in its early stages, with tremendous potential for growth and development in the future. While key industry players are working to create more powerful and efficient quantum computers, we’re seeing parallel growth and interest in the potential applications of quantum computing.
Major hardware and cloud providers are investing heavily in HPC systems to power the next generation of AI applications. AWS recently enabled larger scale cloud HPC workloads, while Microsoft recently announced its AI supercomputer on the cloud, and Nvidia announced its new specialized DGX Quantum system, a major step towards quantum-accelerated supercomputing. As more workloads require HPC, and as new computing modalities such as quantum become a major part of HPC, tools will be required to help enterprises unlock their full potential.
Agnostiq, the Toronto-based startup developing software tools that make quantum and high performance computing resources more accessible to enterprises/developers, falls into this disruptive category. The company was referred to MAG PR by its investors after securing a seed round—on a mission to put an early stake in the ground as a reputable industry leader and pave the road to quantum commercialization.
The Challenge:
Agnostiq’s primary marketing objectives included:
Achieving brand recognition and credibility in its early stages as a new and unique industry player within the quantum computing space;
Generating intentional top-of-funnel awareness for Covalent, their open-source workflow orchestration platform designed to help users manage and execute tasks on heterogeneous compute resources.
The Solution and Results:
In 2021, MAG PR developed a strategic roadmap that first leveraged Agnostiq’s $2M seed round announcement to formally introduce the company to media, while establishing credibility and market validation. The first campaign was a measurable success, resulting in key placements via InsideHPC, EnterpriseAI, Quantum Daily, HPCwire, BetaKit, and more.
Since then, in alignment with Agnostiq’s marketing goals and heads-down product focus, MAG PR has continued to drive a news-driven program in perfect timing, executing on several release campaigns.
Notably, MAG PR led the release of an industry-related Benchmark Report and an AWS-related partnership announcement, both of which resulted in an explosion of coverage across all relevant, targeted trade & tech outlets including VentureBeat, TechRepublic, New Stack, and more.
Most recently in 2023, MAG PR steered Agnostiq’s seed extension funding announcement which resulted in blown-out features in SiliconANGLE, BetaKit, Quantum Computing Report, HPCwire, mentions in every notable funding newsletter [i.e. Axios, Fortune, WSJ, etc.], and more.
Having gained incredible traction over the last couple of years, Agnostiq is shaping the future of quantum and high-performance computing and contributing to one of the most transformative technologies of our time.
“Over the past few years MAG PR has been a natural extension of our team, helping us grow our brand and effectively communicate advanced technologies like quantum and high performance computing." -Elliot MacGowan, Co-Founder & COO, Agnostiq