Photo Credit: Family Engagement Lab
In today's digital age, the success of any organization, especially in the education sector, relies heavily on its online presence and media coverage. Family Engagement Lab (FEL), a prominent nonprofit fostering family engagement in education, recognized the importance of strategic public relations to amplify its impact. Partnering with MAG PR has proven to be a game-changer thus far, as we’re strategically navigating the media landscape to help elevate FEL's visibility and reach.
The Challenge: Garnering Attention in a Crowded Space
Family Engagement Lab is a leader in the advancement of learning-centered family engagement serving PreK-12 school systems. Their signature tool, FASTalk, provides a consistent cadence of curriculum-aligned learning activities via text message in the family’s home language designed to give caregivers the information they need to support their child’s learning at home. FEL embarked on a journey to enhance its brand recognition and outreach efforts in October 2023. This marked the beginning of a collaboration with MAG PR. With a shared vision of advancing education through effective communication, both parties joined forces to propel FEL's mission to new heights.
Despite its innovative approach and valuable offerings, with more than 50,000 students/families having benefited from using FASTalk, FEL realized the importance of elevating its brand visibility to reach new audiences. However, in a landscape inundated with educational initiatives and platforms, breaking through the noise is challenging for companies operating in this space – even for those with existing traction like FEL. Recognizing this hurdle, FEL sought MAG PR's expertise in crafting a compelling narrative and securing impactful media placements.
Photo Credit: Family Engagement Lab
The Solution: Utilizing a Multifaceted Approach to Secure Placements
MAG PR embarked on a multifaceted approach to position FEL as a thought leader in family engagement within the education sector. Leveraging our extensive network and industry insights, we crafted a compelling narrative highlighting FEL's unique contributions and successes. Through tailored pitches and strategic storytelling, we aimed to capture the attention of Tier 1 outlets and high-visibility PreK-12 education publications and media platforms.
Within a short span of time, MAG PR secured key placements for FEL in prominent, hyper-targeted education outlets covering the PreK-12 space. Some sample client coverage includes:
Notably, coverage in District Administration Magazine, secured by our firm in November 2023, has generated a significant increase in referral traffic to the FEL website.
The Impact: Tangible Results and Growth
FEL kicked off its public relations initiatives alongside a few other awareness building marketing programs. The combination of these efforts has led to a 223% increase in website traffic, reflecting the heightened visibility and engagement facilitated by MAG PR's strategic approach. Moreover, the exposure garnered through media placements opened doors for FEL to explore new partnerships and collaborations with like-minded organizations, further amplifying its impact in the education landscape.
By leveraging targeted media outreach, FEL continues to break barriers and further elevate its visibility within the education community. As FEL advances its mission to foster family engagement in education, the strategic foundation laid by MAG PR will undoubtedly drive further growth and facilitate more meaningful connections in the journey ahead.
“In a short period of time MAG PR has helped secure key placements for Family Engagement Lab in Tier 1 outlets and high-visibility PreK-12 education publications. We’re seeing the positive impact of our work together in numerous ways, including driving meaningful increases in our site traffic and surfacing new opportunities for partnering with other like-minded organizations.”
-Elisabeth O'Bryon, Chief Impact Officer and co-founder of Family Engagement Lab