The rise of agentic AI represents a transformative shift in enterprise technology, unlocking unprecedented opportunities for automation, efficiency, and innovation. Defined as large language model (LLM)-powered systems capable of reasoning and executing complex tasks independently, AI agents have the potential to revolutionize business operations across industries. However, despite significant venture capital investment, enterprise adoption of agentic AI remains in its infancy.
To understand the factors shaping this emerging technology, our client Forum Ventures developed and executed a survey targeting 100 senior enterprise IT decision-makers in the U.S., supplemented by interviews with leading AI innovators and investors. Their report uncovered critical key findings on adoption drivers, challenges, and readiness disparities, which formed the foundation of our successful media relations campaign.
The Challenge: Breaking Through the AI Buzz
The primary challenge was breaking through the crowded and saturated AI media landscape to position the AI Agents Survey report as an essential resource for B2B early-stage startups, enterprise decision-makers and investors. Competing for attention alongside a flurry of AI-related announcements, our goal was to:
Secure top-tier media coverage in highly relevant, targeted outlets.
Highlight the report's unique insights with a smarter vs. louder voice that resonated with our target audiences.
Generate meaningful awareness and engagement from key startup, enterprise and venture capital audiences.
MAG PR Strategy: Garnering Early Interest via Embargoed News
To address these challenges, MAG PR implemented a multi-faceted media strategy that included:
Survey Development and Strategic Insight Framing: Collaborating closely with Forum’s (awesome) marketing team, MAG PR shaped survey questions and weighed in on the most compelling findings to ensure the report resonated with media. We identified the readiness disparity and hybrid adoption strategy as pivotal takeaways.
Embargo Media Outreach: Employing a strategic embargo, we pre-pitched key findings to a curated list of targeted reporters, generating interest and securing commitments for coverage ahead of the public release.
Expert Storytelling and Personalization: Leveraging thought leaders interviewed for the report, we tailored pitches to align with each journalist’s beat, weaving in broader AI industry trends to enhance relevance.
Expanding the Campaign's Reach: Beyond technology and AI-focused outlets, we pitched to venture capital and business media to emphasize the report's strategic enterprise implications.
Key Outcomes: Top Tier Coverage & Amplification
MAG PR's media relations strategy drove exceptional results, achieving:
Top Tier AI and Tech press opportunities/coverage in TechCrunch, VentureBeat, Techstrong, Vator News, Unite AI, AI Innovator, SiliconANGLE and VKTR.
Three features in Venture Capital Journal’s “AI Agents” series, showcasing the report's relevance to investor audiences.
High-profile business coverage including a Q&A with LinkedIn News, a feature in LA Voice, and a briefing with Forbes that is set to convert to coverage.
“MAG PR has been instrumental in elevating Forum’s brand and thought leadership over the past year…The team’s strategic guidance and media expertise, exemplified by the standout success of the AI Agents survey campaign, have consistently delivered impactful results.”