Photo Credit: Seven Starling
Seven Starling is a leading virtual provider of women's behavioral health services. Its holistic clinical model combines specialized therapy, peer support, and medication management to effectively address the unique mental health challenges women face during critical periods such as infertility, miscarriage and loss, pregnancy, postpartum, and parenthood.
The statistics highlight the market need: Shockingly, 94% of women do not seek help for perinatal mood and anxiety disorders due to high barriers including a shortage of therapists, limited in-network coverage, and high stigma surrounding these conditions. These conditions affect one in five women during the motherhood journey, yet only 20% are screened for mental health issues, and 75% of those who need treatment do not receive it. Seven Starling aims to change these statistics by partnering with OBGYNs and major health plans to deliver personalized, effective mental health solutions.
Recently, Seven Starling faced the critical task of announcing their Series A funding round, where they secured an impressive $10.9 million. To ensure this pivotal news reached the right audience and generated the impact it deserved, Seven Starling was referred to MAG PR by a platform leader at Pear VC for a focused program. The challenge was not just about announcing the funding but ensuring the information was disseminated widely and effectively across top-tier health tech, business, and investment media.
The Challenge: Maximizing Media Coverage + Ensuring a Seamless Process
Seven Starling faced the critical task of announcing the closure of an oversubscribed Series A funding round of $10.9M. The funding, led by RH Capital with participation from Pear VC, Magnify Ventures, and others, aimed to expand access to women's mental healthcare. Given the market need, it was crucial for Seven Starling to amplify this milestone, highlighting their commitment and the significant support from investors. By collaborating with MAG PR, they aimed to navigate the complexities of media outreach and create a seamless announcement process that would resonate with stakeholders and the broader community.
The Strategy: Laser-Focused Media Outreach
Seven Starling partnered with MAG PR to execute a highly targeted media outreach strategy. The goal was to secure comprehensive coverage across top-tier health tech, business, and investment publications. MAG PR’s approach included:
Strategic Planning: Identifying key media targets and aligning outreach efforts with Seven Starling’s messaging goals.
Pre-announcement Communication: Crafting compelling press materials, including a detailed press release, exclusive request pitch, and media kit, to provide journalists with all necessary information ahead of the embargo lift.
Exclusive Coverage Management: Locking in a top tier journalist to cover the story with a deep-dive feature.
Day-of Coordination: Ensuring seamless execution on the announcement day, with real-time support to manage any unexpected issues.
Key Outcome: Widespread Media Coverage & Brand Amplification
MAG PR meticulously managed to secure an exclusive with Axios, ensuring a deep dive feature was locked in with a top-tier media outlet. From there, we led a full-court press once the news broke to generate widespread coverage once the embargo lifted. The press release highlighted key aspects of the funding round, the company’s mission, and its plans for the newly acquired capital.
The strategic outreach resulted in significant media coverage across influential publications, amplifying Seven Starling’s message and reaching a broad audience. Key results included:
Top-Tier Coverage: A deep-dive exclusive feature with Aaron Weitzman of Axios
Casting the Targeted Net: Additional features in leading health tech, business, and investment outlets, highlighting Seven Starling’s innovative approach and the importance of its mission.
Investor and Stakeholder Engagement: Enhanced visibility attracted attention from potential investors and strategic partners, further solidifying Seven Starling’s position in the market.
Brand Amplification: The coverage not only showcased the successful funding round but also reinforced Seven Starling’s brand as a pioneering leader in women’s mental health care.
Some top coverage highlights include:
Axios (exclusive and Seven Starling’s chosen outlet!)
Fortune Term Sheet
WSJ VC Pro: Health Pulse
FemTech Insider
BizWomen
Axios Pro Rata
HIT Consultant
DC Inno (Washington Business Journal)
MedCity News
ImpactAlpha
FemTech Insider
MM+M
"It was a pleasure to work with the MAG PR team! Not only did they flawlessly execute on our funding announcement goals, but they were excellent communicators and handheld us through the process which made the day-of stress free and seamless. As a busy founder & CEO, I couldn't recommend working with this boutique agency enough.”
-Tina Beilinson Keshani, co-founder and CEO of Seven Starling