Photo Credit: German Bionic
In a world where technological advancements include self-driving cars and thousands of practical use cases for AI, barriers still exist that impede human potential. Physical limitations, occupational hazards, and even mundane tasks can hinder productivity and quality of life. Traditional solutions often fall short, lacking the synergy between human intuition and technological precision.
Now, picture a world where limitations are redefined—where robotic exoskeletons and AI augment our physical capabilities much like how ChatGPT has enhanced our cognitive abilities. This isn't science fiction; this is the future. And German Bionic, a leading robotics firm, is at the forefront of this change.
German Bionic is the world’s first company to deliver connected exoskeletons for the workplace, applying self-learning and artificial intelligence to support lifting movements and prevent poor posture, and thereby becoming an intelligent link between humans and machines. The German Bionic smart power suits and wearables protect the health of workers and markedly reduce the risk of accidents and injury to improve work processes.
However, to realize its vision of delivering this technology on a global scale, German Bionic faced the challenge of expanding its footprint in the competitive US market. With products aimed at revolutionizing logistics and healthcare sectors, German Bionic needed a strategic partner to enhance its visibility and establish a strong presence. They turned to MAG PR for their expertise in earned media and strategic communications.
The Challenge: Breaking Through the Noise in the US Market
Entering the busy and rapidly evolving US market, filled with numerous tech advancements and a myriad of competing innovations, presented a significant challenge for German Bionic. Despite the company’s groundbreaking work with intelligent robotic exoskeletons and advanced artificial intelligence, they needed to stand out amidst a crowded landscape of logistics and healthcare technologies. The challenge was not only to capture the attention of key stakeholders, but also to build credibility and establish a strong presence in a market saturated with technological innovations and established players.
The company needed to effectively:
Raise brand awareness among key stakeholders in logistics and healthcare.
Secure media coverage to highlight the unique benefits of their robotic exoskeletons.
Establish thought leadership and build credibility within the industry.
Leverage participation in major conferences to maximize exposure.
The Strategy: Utilizing a Comprehensive, but Tailored PR Strategy
MAG PR crafted a comprehensive public relations strategy tailored to German Bionic's goals. Key elements included:
Media Outreach and Earned Media
MAG PR focused on creating compelling pitches that highlighted the innovative aspects of German Bionic's products. By targeting top-tier media outlets in both logistics, tech, healthcare and other sectors, MAG PR secured significant coverage that showcased the company's technological advancements and industry impact.
Conference Support
Understanding the importance of industry events, MAG PR provided robust support for German Bionic at major conferences like CES and FRUIT LOGISTICA. This included pre-event media outreach, on-site media coordination, and post-event follow-ups to ensure sustained visibility and engagement.
Thought Leadership
MAG PR positioned German Bionic’s executives as thought leaders through a series of strategic placements in industry publications and expert commentary. This approach not only built credibility but also fostered trust among potential customers and partners in both the US market and beyond.
Key Outcome: A Comprehensive Strategy = An Expanded Market Presence
The collaboration between German Bionic and MAG PR yielded impressive results:
Increased Media Coverage: German Bionic featured in leading industry publications and mainstream media, amplifying their message and reaching a broader audience.
Enhanced Conference Presence: Successful participation in industry events led to increased brand recognition and valuable networking opportunities.
Established Thought Leadership: German Bionic’s executives became recognized voices in the industry, enhancing the company’s reputation and influence.
Some top coverage highlights include:
Techcrunch
Fortune Term Sheet
The Verge
Engadget
Yahoo! News
Grocery Business
New Atlas
Healthcare Business Today
Highways Today
Tech Times
Automation Magazine
The Robot Report
HIT Consultant
Food Logistics
Supply and Demand Chain Executive
The widespread media attention amplified the company's message, reaching a broader audience in the U.S. Enhanced visibility at key industry conferences facilitated direct engagement with stakeholders, providing valuable networking opportunities and showcasing German Bionic's cutting-edge technology in action. Establishing thought leadership through strategic placements and speaking opportunities bolstered the company's credibility and trustworthiness, positioning its executives as industry visionaries. These combined efforts exceeded expectations and created a robust foundation of recognition and influence.
Photo Credit: German Bionic
"Working with MAG PR has been incredible. They truly took the time to understand our unique product and crafted compelling pitches that resonated with our target media areas. Their expertise and dedication landed us multiple high-value opportunities, significantly boosting our visibility and growth as we expanded into the US market. We couldn't be happier with the results and highly recommend MAG PR for their exceptional service and strategic approach.” -Meghan Kennelly, Head of Global Marketing, German Bionic.